There are many strategies that go into building a strong alliance. We have many great alliances that truly know how to bring there A game and set the bar for others to chase.
However, a critical competent to building a strong alliance in my opinion is grooming and testing your members. What do I mean? I believe it's important to not fill the ranks of your alliance with dozens of unknowns that are of a untested quality. This was brought to light by a rather unique individual who sore I ran BV talk. While uninformed, this sort of set the tone as to how I relate to other members of his alliance/even his own leadership.
At it's heart and core, the best alliances are a brotherhood, players who activity compete against each other, who fight tooth and nail for each other, and help there fellow player out when RL demands there attention.
Ideologies, strategies, and even the community are formed around the players inside a alliance.
If your players are that uninformed and make such a critical error when attempting to fling insults. When those insults are based on a good dose of a substance that your mother begged you not to use, and all your facade friends dared you to use. From experience, it is the result of the players around them. While it was comical. It raises a bigger question.
Do the players make the alliance? Rhetorically, yes. However, what is it about those we unite with that creates that bond that transforms into the colors of the alliance. That is at the heart, a very good discussion to have?
Why do I wish to have this discussion? Many players are growing up in the era of farming, alliances are simply a feature, or the have a narrow view of what a alliance is. In this discussion I seek to have, I wish to explore that concept of alliance comrade and bonds. (Hopefully we can get some good broke back Maintain stuff going, but I take anything that is thoughtful and informative.)
"Forged in the flames of the original 8k wars"
"Participant in the Jova Crusades; the winning side"
"I hate cargo fleets. What else do you want me to say"
"I attacked you because you stole my piece of cheesecake with cherry toppings."
"The government has ordered me to harvest this farm. Please be patient as your base is harvested."
~Condolences to all who share a similar name - there can only be one.