It is as everyone knows harder to recruit nowadays, so why not allow name changes for alliances? It would mean you could merge and change a name to suit both parties and keep your pride, hardwork and medals, xp etc. The name change could be limited to once every 6 months like it used to be with player name changes? It can only benefir the game as more players playing together creates more battles which would also create more spending in my experience? It would not cause any major complications to the set up of the game as all it is, is alowing a name change which dosn't alter the structure and certainly not a major coding issue.