I will be posting some videos from diverse sources - well, EC - about why building F2P games around this kind of practice (the kind this game is using now every single time they can to max profit) is actually shooting themselves in the foot.
Please read them, everyone, and take conciousness of what you are doing.
As a side note:
IF YOU ARE NOT GROWING, YOU ARE SHRINKING.
If you are a member of their team, please start considering looking for another place to work rather than a company that is slowly shrinking and dissappearing